Spring / Summer 2012
Collection entitled “WHAT IS THE COLOR OF FEAR?” it is a reflection on the fears of man. Do the feelings have colors?
The brand proposes this time the red as a color for t-shirts, knitted dresses and jackets. It is accompanied by navy blue and the lurex material gives a touch of brightness to the collection.
Globally, the red represents a "dangerous state", the red flag indicates danger, the "red code" signifies emergency and the "red button" is, culturally, the last but deadly option. These are some of the many theories...
Kandinsky wrote that the red gives a sense of strength, energy, drive, determination, joy and triumph, etc.. Musically it recalls a sound of trumpets accompanied by tubas, it has a pushy, irritating and strong sound. In his mid tone (cinnabar), the powerful feeling of red even gains persistence: it is like a constantly glowing passion, like a self-centered strength and invincible, but it is extinguished with the blue like the incandescent iron with the water. This red does not tolerate the cold, which causes its loss of sound and meaning. Or rather, its violent and tragic cooling produces a tone that painters, especially today, avoid it for its dirtiness. Which is a mistake: dirt -as material representation and a particular entity- owns, like any other, his own inner sound.
As they are the backbone of the brand, the prints are only made by silk screen printing method, the silhouettes are simple with a natural and comfortable fit with an extra attention to details.